Privacy Policy
Last updated: March 2026
This privacy policy explains how William Stokes (“we”, “us”, “our”), operating the website william-stokes.co.uk, collects, uses, stores and protects your personal information. This policy applies to all visitors and users of this website.
We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who We Are
This website is operated by William Stokes (also known as Will Stokes), a construction machinery hire and plant hire specialist based in the West Midlands, associated with Greenpower Plant Hire.
- Website: william-stokes.co.uk
- Email: will@william-stokes.co.uk
- Address: 7 SYB Offices, Thornbury Rd, Walsall, WS2 8JJ
What Data We Collect
We may collect the following types of personal data through this website:
Information You Provide Directly
- Contact form submissions: your name, email address, phone number and the content of your message when you use our contact form
- Email correspondence: any personal information you include when you email us directly
Information Collected Automatically
- Technical data: your IP address, browser type and version, operating system, time zone setting, and general location (city/region level)
- Usage data: pages visited, time spent on pages, navigation paths through the site, and referring website addresses
- Cookie data: information collected through cookies and similar tracking technologies (see our Cookie Policy for details)
How We Use Your Data
We use the personal data we collect for the following purposes:
- To respond to your enquiries: when you contact us through the website or by email, we use your contact details to reply to your message
- To improve our website: we use anonymised usage data to understand how visitors interact with our site so we can improve its content and functionality
- To comply with legal obligations: we may process your data where required by law
We do not use your personal data for automated decision-making or profiling.
Legal Basis for Processing
Under UK GDPR, we process your personal data on the following legal bases:
- Consent: where you have given clear consent for us to process your data for a specific purpose (e.g. submitting a contact form)
- Legitimate interests: where processing is necessary for our legitimate interests (e.g. improving our website) and those interests are not overridden by your rights
- Legal obligation: where processing is necessary to comply with a legal obligation
Data Sharing
We do not sell, trade or rent your personal data to third parties.
We may share your data with:
- Website hosting providers: who store the data on secure servers on our behalf
- Analytics providers: such as Google Analytics, who process anonymised usage data to help us understand website traffic (see our Cookie Policy)
- Legal or regulatory authorities: if required by law or in response to a valid legal request
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:
- Contact form submissions: retained for up to 12 months after the last communication, then securely deleted
- Analytics data: retained in anonymised form for up to 26 months
Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right of access: you can request a copy of the personal data we hold about you
- Right to rectification: you can request that we correct any inaccurate or incomplete data
- Right to erasure: you can request that we delete your personal data (subject to certain conditions)
- Right to restrict processing: you can request that we limit how we use your data
- Right to data portability: you can request that we provide your data in a structured, commonly used format
- Right to object: you can object to our processing of your personal data
- Right to withdraw consent: where processing is based on consent, you can withdraw that consent at any time
To exercise any of these rights, please contact us at will@william-stokes.co.uk.
Data Security
We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, loss, destruction or alteration. This includes using SSL/TLS encryption on our website and storing data on secure, access-controlled systems.
However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Third-Party Links
This website may contain links to third-party websites, including LinkedIn, Instagram, Companies House and Greenpower Plant Hire. We are not responsible for the privacy practices of these external sites and encourage you to read their respective privacy policies.
Children’s Privacy
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child under 16, we will take steps to delete it promptly.
Changes to This Privacy Policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated “last updated” date. We encourage you to review this policy periodically.
Complaints
If you have concerns about how we handle your personal data, please contact us at will@william-stokes.co.uk. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
- Website: ico.org.uk
- Phone: 0303 123 1113
Contact Us
For any questions about this privacy policy or your personal data:
- Email: will@william-stokes.co.uk
- Address: William Stokes, 7 SYB Offices, Thornbury Rd, Walsall, WS2 8JJ
- Contact page: Contact Us